Mr Cain said “Following two years transitioning into the Danone family, it is now the right time for me to hand over the baton after more than 15 years and allow the business to continue to evolve and flourish as part of the new organisation.

“During my time with Harrogate Spring Water, I have been immensely proud of the brands that we have created as well as the people who have been a part of our journey, helping to build a business and continue a legacy in revitalising the town’s illustrious spa heritage.”

Mr Cain will be stepping down from management responsibilities after 15 years at the helm of the business. He remains, alongside the Cain family, as minority shareholder in Harrogate Water.

James Mayer, President UK & Ireland at parent company Danone said, “It’s been a pleasure to work with James. We’re enormously grateful for his hard work and the dedication he’s shown not only to Harrogate Spring Water but also to the Natural Source Water category.”

James Cain will be replaced as Managing Director by Richard Hall, who is currently a Vice President within Danone’s UK & Ireland business and brings decades of experience of leadership of beverage brands across Asia and Europe. Richard has previously held the roles of President, Waters at Danone Japan and President, Evian and Volvic at Danone Asia Pacific. He will take on the leadership of Harrogate Water alongside his role of General Secretary, Danone UK & Ireland.

Commenting on his appointment, Richard Hall said: “This is a hugely exciting time for waters in the UK. We are seeing very strong regrowth as people seek healthy hydration as they get on the move and meet others again, and as the UK’s number one water brand in hospitality and food services, Harrogate is ideally placed for further post-pandemic growth.

“Harrogate is a great brand with great heritage and is a very important part of Danone’s UK water business. It will be my privilege to lead the operation as we look to grow further and take the Harrogate brand to more venues and consumers in 2022.”

Richard Hall will take up his new role from 3rd May 2022. The rest of the Harrogate Water leadership team remains unchanged.

Richard Hall, new managing director at Harrogate Spring Water

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Harrogate Water is proud to announce it has been accredited by the worldwide B Corp movement committed to building a more inclusive, greener and sustainable economy.

Becoming certified as a B Corporation goes beyond product or business performance indicators. B Corp measures a company’s entire social and environmental footprint and evaluates how business operations impact on colleagues, community, environment and customers in pursuit of sustainable growth.

B Corp is more than a snapshot of the here and now; qualifying organisations must commit to positive corporate social responsibility impact in the long term, incorporating transparency and accountability into the business from the shop floor to the boardroom.

Every B Corp organisation undergoes a rigorous business impact assessment, which is scored and published online. Worldwide, more than 3,000 companies have become B Corp accredited. This global movement of profit-with-purpose businesses, work for a healthier environment, social responsibility and the creation of high-quality employment. More than two hundred UK businesses have joined B Corp.

Harrogate Water CEO James Cain OBE said:

“We are proud to be the first company in North Yorkshire to have achieved B Corp accreditation and join a growing global family of inspiring businesses committed to effecting positive change.

“Care for the environment and social responsibility are in our DNA. Harrogate’s unique springs were first discovered in 1571 and we are proud to carry the baton for today’s generation, producing and bottling the most natural and healthiest beverage on the shelf.

“We operate from one of the world’s most environmentally efficient bottling plants. Harrogate Water is a global centre of excellence and a showcase for the bottled water industry. Our rapid growth in recent years has been achieved because of and not despite our commitment to sustainability and community involvement.

“With every step we take to improve our business performance, we seek to mitigate or improve our social and environmental footprint.

“B Corp accreditation validates our achievements but, more importantly, demonstrates our commitment and passion to sustainability and community involvement in the longer term. We look forward to more sustainable growth, benefiting all of our stakeholders, as part of the B Corp movement.”

In 2019, James Cain was named Director of the Year for Corporate and Social Responsibility by the Institute of Directors Yorkshire and North East.  In addition, Harrogate Water was awarded the Sustainability Partner of the Year award from UK foodservice giant Brakes.

Harrogate Water is a founder member of the Natural Source Waters Association (previously National Hydration Council) and is the first member of the association to become B Corp accredited. UK B Corp businesses include The Body Shop, Innocent Drinks and The Guardian. For more information about B Corp, visit www.bcorporation.co.uk

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Danone and Harrogate Water today announced that they have entered into a share purchase agreement under which Danone will acquire a majority stake in Harrogate Water.

Harrogate Water is a family-owned business with a unique British heritage and core strengths in foodservice and on-the-go consumption. The current shareholders of Harrogate Water, the Cain family, will remain as minority shareholders and continue to contribute to the growth of the company.

Harrogate Water is the owner of the award-winning, British water brand “Harrogate Spring Water”, one of the UK’s leading bottled water brands, and the charitable brand “Thirsty Planet”.

Harrogate Spring Water is the original British water brand, with a spa history dating back to 1571, and being first bottled in 1740. Today, Harrogate Spring Water is one of Britain’s fastest growing water brands* and leader in the Out of Home category**.

Danone

Danone is one of the world’s leading natural source water companies globally and home to iconic brands, including evian and Volvic. The acquisition will further develop Danone Waters’ position in the UK and support future growth for Harrogate Water’s portfolio.

It will provide new opportunities for both businesses to deliver growth across complementary channels, combining the respective know-how of Harrogate Water in foodservice and Out of Home channels and Danone Water in retail channels with its evian and Volvic brands.

This move also reflects the shared ambition of the two companies to encourage healthier and more sustainable drinking choices. Harrogate Water has a focus on sustainable business practice, including 100% recyclable packaging, bottles made from majority recycled content, both PET (rPET) and glass, as well as an exclusive partnership with Keep Britain Tidy.

This will contribute towards accelerating Danone’s initiatives and commitments to bring the health benefits of mineral and spring water to more people, in a way that also helps to protect the planet’s resources, in line with Danone’s ‘One Planet. One Health’ vision, including the waters business’ commitment to be carbon neutral in Europe by 2030 and to be using 100% rPET in Europe by 2025.

James Pearson, Managing Director, Danone Waters UK & Ireland, said:

“I am thrilled to welcome Harrogate Water to the Danone family. This move will expand our offering in the UK and help to meet growing demand in sparkling water and on-the-go consumption.

“Danone’s heritage and strength lies in doing business in a responsible way: one that recognises the importance of sustainable growth alongside a commitment to protect our planet, promote health and value the people within our company and those we partner with.

“We’ve been impressed with Harrogate Water’s commitment to these same values, including a shared ambition to become BCorp certified and to protecting our unique water sources, and we are excited to support the next step of their journey, inspiring more people towards healthier hydration.”

James Cain OBE, Harrogate Water CEO, said:

“We are delighted to have found the right partner to take Harrogate Water forward on its journey, while respecting and celebrating our history and heritage.

“Danone and Harrogate Water have a shared ethos and approach to community and sustainability. As a family-business, we are all about our people; our colleagues, partners and customers. Together with the team at Danone we are confident we will continue this success, with a considered, like-minded approach.

“This is a great investment for the town of Harrogate and the Yorkshire region. We are incredibly proud to become part of the Danone family, and are excited about the benefits this will bring to Harrogate as we continue to produce one of the world’s finest natural source waters from the original British spa town, for everyone to enjoy.”

James Cain will join the management team of Danone Waters UK and continue to lead the Harrogate Water business.

The completion of the transaction is subject to regulatory approval.

For further information please contact:

Danone Press Office in the UK: 020 8799 1125
Harrogate Water (Finn Communications): 0113 887 3873

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The 36, by The Harrogate Bus Company, runs between Leeds and Harrogate every ten minutes, providing a great way to see what will be the biggest outdoor sporting event of the year.

Banners promoting the route are now appearing on the sides of buses, sponsored by Harrogate Water, the official bottled water supplier to the UCI Road World Championships.

Harrogate Water sales and marketing director Rob Pickering said: “The 36 is one of the flagship services in Yorkshire and the North and provides an ideal way for spectators to visit Harrogate from Leeds and be part of this once-in-a-lifetime sporting spectacle.”

The Harrogate Bus Company’s CEO Alex Hornby said: “The 36 will be a lifeline for thousands of spectators during eight days of championship cycling and we are grateful to Harrogate Water for sponsoring this campaign, which will promote the service and help reduce congestion in the town.

“We’re offering a nine-day unlimited travel ticket, exclusively on our Transdev Go app, covering the whole of the UCI Road World Championships on all our buses across the North.”

The Bike Race 9 ticket is available to buy now ahead of the event, for £50 – that’s less than £5.60 a day – on the free-to-download Transdev Go mobile app. A full range of other tickets, including day tickets, for The Harrogate Bus Company buses are also available.

The deal with Harrogate Water follows generous sponsorship from the company for Harrogate’s ‘Sunday Freeway’ Electric bus services and the 24 winter Sunday service between Harrogate and Pateley Bridge.

PHOTO: Rob Pickering, right, and Alex Hornby

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The Harrogate Bus Company’s innovative “Sunday Freeway” promotion has already seen an impressive 70 per cent rise in customer numbers travelling on four bus routes to shop, dine and enjoy the town centre, delivering a welcome boost to local businesses.

Now its Harrogate Electrics bus services 2A, 2B, 3 and 6, which link Bilton, Dene Park, The Knox, Jennyfield and Pannal Ash with the town centre, will continue to be free to use every Sunday, thanks to generous support from Harrogate Water.

The partnership between the bus company and Harrogate Water  builds on the successful collaboration that has kept much-needed winter Sunday buses on route 24 between Harrogate and Pateley Bridge running since 2017.

The additional funding from Harrogate Water ensures the Nidderdale Sunday buses will also continue to stay on the road this winter.

The two firms are also working on further joint initiatives ahead of the UCI 2019 Road World Cycling Championships which arrives in Harrogate next month.

Harrogate Water chief executive James Cain OBE said: “The success of Harrogate’s free electric buses on Sundays is clear for everyone to see, both in reducing congestion and pollution on our streets and in generating increased footfall in our town centre.

“Caring for the environment and our community is at the heart of all we do, and so we’re very pleased to help keep Harrogate’s popular and highly valued electric buses free for everyone on Sundays, as well as to continue our support for winter Sunday buses through Nidderdale, which provide a vital community transport link for residents and visitors to this beautiful part of Yorkshire.

“Harrogate will be very much in the spotlight when the UCI 2019 Road World Championships arrive next month. We’re looking forward to working with The Harrogate Bus Company to show our unique and beautiful town at its very best.”

The Harrogate Bus Company’s CEO Alex Hornby said: “I’m delighted that we will be able to continue with our ‘Sunday Freeway’ free journeys on our amazing Harrogate Electrics buses, thanks to this exciting new package of initiatives and generous sponsorship from our friends at Harrogate Water.

“The continued support for winter Sunday buses on our service 24 between Harrogate and Pateley Bridge is also excellent news for rural communities. Our buses bring many visitors into the area, as well as providing an essential transport link for residents in Nidderdale, while helping to reduce congestion and to protect the environment.

“Our free Harrogate Electrics buses every Sunday deliver a significant boost to other locally owned businesses in the town centre. Now that our ‘Sunday Freeway’ services are to continue, there’s surely no better time to leave the car at home, hop on a free bus, relax and enjoy Sundays with all the wonderful things that our town has to offer.”

Today’s news means that free Sunday travel for all customers on routes 2A, 2B, 3 and 6 will continue for at least another two months, until the end of September and the 24 winter service between Pateley Bridge and Harrogate will again continue to run on Sundays.

Photo: Harrogate Water CEO James Cain OBE, left,and brand manager Nicky Cain with The Harrogate Bus Company’s Marketing Manager Ben Mansfield

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Over 20,000 schools will be taking part in the project through the environmental charity’s Eco Schools programme. It is being supported by recycling partner Harrogate Water along with Plastipak, one of the global leaders in sustainable packaging and recycling.

Eco-Schools is a global programme engaging 19.5 million children across 67 countries, making it the largest educational programme in the world.

The Eco-Schools Programme is pupil-led, involving hands-on learning that gets the whole school and the wider community involved in exciting environmental projects.

Schools are provided with free resources to help them progress to the international Eco-Schools Green Flag award within 12 months of registration and Keep Britain Tidy provides additional assistance from a dedicated team of former teachers.

Richard McIlwain of Keep Britain Tidy said: “We are currently working with Harrogate Water and Plastipak on the new Waste and Recycling module. In 2019 ‘The Challenge’ will be a call to action for all participating schools to take part in a national survey assessing recycling in schools, finding out what waste management resources they have available as well as understanding local authority collections and recycling services.

“This National survey will be the first if its kind and will allow the schools to help advise on what they believe we should be doing to improve provision and help harmonise recycling services in schools across the country. The report will be published in an easy-to-use infographic format and made available to all relevant parties.

“This work by students will provide the springboard for the ‘Circular School 2020 Challenge’ when we’ll be encouraging schools to take an active role in coming up with sustainable waste management solutions.”

Kinza Sutton, Plastipak’s Head of Public Affairs and Sustainability Europe, said: “Plastipak and Harrogate Water are champions of the circular economy and we believe children can play a big part in shaping a sustainable future and challenging the misinformation and confusion around waste management and recycling.”

Harrogate Water Brand Manager Nicky Cain said: “The Eco-Schools project will promote discussion around waste, recycling and the circular economy in the classroom. We know that children are passionate about the environment and want to lead the way in making positive changes.

“This programme gives them the opportunity, not only to uncover the facts about packaging and recycling but to influence the way forward towards a more sustainable future.”

As part of the project, Harrogate Water and Plastipak will adding their expertise in recycling and recyclable packaging and producing a video showing the lifecycle of a bottle of Harrogate Spring. All content for the module will be approved by the Assessments and Qualifications Alliance (AQA) and feed into academic subjects, as well as linking into Global Citizenship as part of the National Curriculum.

All PET bottles of Harrogate Spring are 100 per cent recyclable and contain at least 50 per cent recycled content, processed and supplied by Plastipak. The recycled content is sourced solely from the UK to inform consumers that their bottle may return as a new bottle when it is recycled.

Harrogate Spring and Keep Britain Tidy are behind the Incredible Shrinking Bottle recycling initiative, urging consumers to recycle their PET bottles, with the message ‘Twist It. Cap It. Recycle It.’

Twisting the PET bottle to make it easy to shrink to a small size was the idea of Emily Eggleston, a pupil of Harrogate Grammar School. “We were playing with the bottle thinking of how best to crush it and found that twisting made it much easier and you can recycle more if you squash it,” she said.

(ends)

PHOTO: Eco students at Harrogate Grammar School, standing, Isabella Cornell-Codling and Josie Robinson, seated, Emily Eggleston, Anjali Arthur and Charlotte Carlyon

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Harrogate Water’s record of business success combined with strong CSR and community engagement has been recognised and commended by the Institute of Directors.

The man behind the achievement, CEO James Cain OBE, was rewarded for his outstanding leadership with the presentation of awards for Director of the Year SME and Director of the Year Corporate Social Responsibility by the IoD Yorkshire and North East.

In the past four years, Harrogate Water has doubled in size, increasing from £10m to £22m, cementing its position as the UK’s leading out-of-home bottled water brand and Number One British Premium bottled water.

Commenting on the accolades, the CEO said: “I’m incredibly proud to be part of the Northern Powerhouse and contributing towards the success of Yorkshire and the North East.”

Director of the Institute of Directors Yorkshire and the North East Natalie Sykes said: “The tremendous record of Harrogate Water under James Cain is a great example of the world class leadership we have in our region and demonstrates the extraordinary potential of the Northern Powerhouse to invigorate and strengthen the UK economy.”

Year on year, the company has vastly out-performed market growth for natural source bottled water. The workforce has grown by more than 50 per cent and exports have risen to a significant level.

The CEO has overseen multi-million-pound investments to create a centre of excellence and a global showcase for the bottled water industry. At the same time, Harrogate has been prominent in sustainable manufacturing and community engagement, partnering with Keep Britain Tidy in a nationwide recycling campaign and leading the industry in recyclability and the use of recycled materials.

The company has been zero to landfill for a decade, uses 50 per cent recycled content in its PET and glass bottles and campaigns with the environmental charity, urging consumers to ‘Twist it. Cap it. Recycle it’.

The company has raised more than £2.2 million for independent British charity Pump Aid, since launching its Thirsty Planet brand in 2007, helping provide communities in sub-Saharan Africa with improved sanitation and secure safe water sources.

The CEO added: “The awards reflect the contribution of the entire Harrogate Water team and the hard work of everybody across the business. We have successfully implemented a far-reaching investment programme and managed significant change to fulfil our vision to become the leading British independent choice for natural source bottled water.”

He added: “Care for the environment is in our DNA at Harrogate Water and so the award for CSR makes me particularly proud. Our successful market growth is because of and not despite our commitment to sustainability and community involvement.”

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Thirsty Planet, part of Harrogate Water Brands, appointed Thompson Brand Partners of Leeds to revitalise the brand, with a brief to increase sales and charitable contributions by 20 per cent, while ensuring no rise in the cost of production.

The astonishing results for 2017/18 compared to the previous year speak volumes for the importance of investing in effective design to make a real difference.

Sales of Thirsty Planet grew by 38 per cent, compared to market growth of seven per and donations to charity jumped by 64 per cent.

The achievement has been recognised with the presentation of a prestigious Silver Award at the Design Business Association’s annual Design Effective Awards 2019. The awards recognise the compelling influence of design on the success of a business. Crucially, the impact of design is evidence-based, measured and verified.

Thirsty Planet was launched in 2007 and every bottle sold provides a guaranteed donation to independent British charity Pump Aid, which works to achieve lasting positive change in sub-Saharan Africa by working with local communities and improving the quality, availability and use of water and sanitation through innovative and sustainable solutions.

Brand manager Nicky Cain said: “A guaranteed donation with every bottle sold means that shoppers know that they have made a positive contribution and a measurable difference with every purchase. This transparency provides much greater certainty to Pump Aid. It’s the only model which allows the charity to plan a cost-effective delivery programme.

“The previous packaging design depicted an African scene with images of animals and trees. While this was seen as warm and innocent, it was not connecting with the core customer base of 18 to 40- year-olds with a female bias.

“We believed the brand had the potential to bridge the gap if we could make it more contemporary and cooler. We wanted to be relevant without being preachy and we wanted to be seen as more optimistic and grown up.”

Ian Thompson of Thompson Brand Partners explains: “After listening to customers, it was apparent we needed to be clearer about what Thirsty Planet stands for, with clear messaging. We needed to be serious but not earnest; fun but not frivolous. So, we created a friendly, campaigning message board which gives the brand a strong personality and an identity that extends well beyond the packaging.

“We built a new positioning for the brand, with a stronger strapline: ‘The Power of Positive Drinking’. This gives the brand much greater confidence and an attitude it could clearly deliver on with a clear benefit to the consumer. By drinking Thirsty Planet, you are actively demonstrating your commitment to providing vital, safe water sources for people who need it and making positive change through small actions.

“Working within the constraints of the existing label size, we used a hand-painted, illustrative style of typography and iconography, for maximum shelf impact and differentiation. A simple, bold colour palette ensures stand-out, and helps ensure consumers do not see the bottle as being extravagant or wasteful.”

In addition to the main strapline, each bottle informs consumers of the guaranteed donation, the total donated to date, how the money is spent and additionally that Thirsty Planet is zero to landfill and the bottle is totally recyclable.

To date, Thirsty Planet has now raised £2.2 million for Pump Aid. For every £1 donated, 90p is spent by Pump Aid on water delivery in Africa, compared with a UK average for small charities of 60.7p.

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The company’s sales surged by more than 11 per cent, three times the market growth for plain bottled water in the UK.

The company has seen gains in a number of key strategic areas including the Grocery and Foodservice sectors, has continued strong growth in export and travel markets and has secured greater demand for premium glass products in hospitality. There has also been stronger demand for its Thirsty Planet charity brand.

Harrogate Spring commands 19 per cent of the out-of-home market for still bottled water, more than twice that of the next competitor.

Harrogate Spring’s glass sales showed growth of 40 per cent, buoyed by on-trade demand.

Sales and marketing director Rob Pickering said: “Demand for bottled water is still showing strong growth but our trajectory is three times that of the market and we have cemented our position as the leading out-of-home bottled water brand.

“The business switched to using more than 50 per cent UK-sourced recycled content in PET bottles in 2018 and this commitment to sustainability and leadership in environmental packaging has been a key driver in the marketplace.

“Becoming the official water of the Royal Albert Hall has underlined our premium positioning as the oldest and original British bottled water brand and presents exceptional new opportunities for brand exposure.”

CEO James Cain OBE said: “Investment in state-of-the-art facilities to establish a centre of excellence in Harrogate has been crucial to our growth strategy, allowing our family-owned business to compete with multi-nationals in a crowded marketplace.

“Success does not come easily and it’s a huge testament to our team and the hard work of everybody across the business.”

The company’s recycling partnership with Keep Britain Tidy and its use of recycled content were cited by UK foodservice giant Brakes in naming Harrogate Water its Sustainability Partner of the Year and overall Supplier of the Year. The company was also Service Partner of the Year, with service of almost 100 per cent. Brakes described Harrogate Water as “standing head and shoulders” in the naturally sourced water category.

The Incredible Shrinking Bottle recycling initiative was launched with Keep Britain Tidy to encourage recycling of PET water bottles. All Harrogate Water packaging is 100 per cent recyclable and both glass and PET bottles are made using at least 50 per cent recycled content. The Harrogate bottling facility is a global showcase for environmental efficiency and has been zero to landfill for almost a decade. The company works to the highest international standard ISO 14001:2015 for environmental management.

Ethical brand Thirsty Planet supports the work of independent British charity Pump Aid, which provides clean water and improved sanitation for rural communities in sub-Saharan Africa. More than £2.3 million has been raised since the brand’s launch in 2007 , with £135,000 being added in the last 12 months.

Harrogate Spring is the official water of Ascot Racecourse, Royal Ascot, England and GB Hockey and Yorkshire Cricket.

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The business also won the Brakes Service Partner award with a service level of 99.8 per cent and the Brakes Sustainability Partner award.

Brakes is the market leader in UK foodservice, operating from multiple sites all over the UK and Ireland. Customers include thousands of schools, contract caterers, hospitals, hotels and restaurants. It is part of Sysco Corporation, the largest global distributor of food and related products to the foodservice and away-from-home marketplace.

Brakes described Harrogate Water as a true partner “standing head and shoulders” in the natural source water category.

Harrogate Water CEO James Cain said: “Brakes have over 700 suppliers and to achieve these results is nothing short of remarkable. As always, it’s a huge testament to our team and the hard work of everybody across the business.  I feel immensely proud of these achievements and I’m delighted for all my colleagues and for our business – it’s a such a huge accolade.

“Any business stands or falls on the level of service it provides its customers and a service level of nearly 100 per cent reflects the excellence and commitment of our people and the investments we have made in quality control and logistics.

“Care for the environment is in our DNA at Harrogate Water and so the award for CSR and Environmental Sustainability makes us immensely proud. It follows another year of industry-leading initiatives, including the use of more than 50 per cent UK-sourced recycled material in our PET bottles and our ongoing partnerships with Keep Britain Tidy and Pump Aid.”

Harrogate Water has been zero to landfill for a decade, uses 50 per cent recycled content in its PET and glass bottles and campaigns with Keep Britain Tidy, urging consumers to ‘Twist it. Cap it. Recycle it’. The company has raised more than £2 million for Pump Aid, since launching its Thirsty Planet brand in 2007, helping provide communities in sub-Saharan Africa with improved sanitation and secure safe water sources.

In its Supplier Partner of the Year citation, Brakes said: “This supplier is a true partner; they’ve stood head and shoulders against their competitive set this year, providing exceptional service and working hand in hand with us on our sustainability agenda.”

The Service Partner citation said: “Through the hottest summer on recent record, not only was this supplier able to maintain full availability of their comprehensive product portfolio, but they were also able to prop up and support the entire water category with service levels in excess of 99.8 per cent, when their competitor set were only able to fulfil on average 70 per cent of the demand.”

The Sustainability Partner citation said: “This business has really driven a commitment to packaging and recycling innovation. They are committed to leading rPet and recycled content in their packaging with more than 50 per cent of all their packaging using UK recycled content.

“They have also been working to improve recycling and behavioural change, joining up with Keep Britain Tidy to encourage consumers to recycle on the go. Finally, they also support communities and their Thirsty Planet charity, with support from Brakes, continues to save and change lives together in sub-Saharan Africa.”

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